HRA Palm Card
Thousands of New Yorkers go hungry daily. Little do many know that the New York Human Resource Administration (HRA) has a toll-free number that can be dialed from any phone in order to locate the nearest soup kitchen or food pantry 24 hours a day. As a project with the HRA, I developed a branding solution, card and promotional sticker for the Hunger Hotline. The original design for the card was intended as a four-panel, multi-language card that functions with all seven government-required languages on a single card. This solves distribution problems and most importantly allows speakers of many different languages in any locale to use the information on the card. Through revisions with the HRA, the card has been reduced to a double-sided, English-only card which will be printed and distributed throughout New York City. The two color schemes are used to attach value to the card and create a desire to use it. The darker, warmer tones would be for fall and winter distribution where as the brighter, energetic colors would be used for spring and summer.